Role: Design, Art Direction, Illustration, Project Management, Print Production Management and Planning

10,000 saddle stitched booklets were created to announce the new CEO, Ken Wightman, at David Evans and Associates, Inc. The goal was to create a piece that conveyed a sense of permanence and stability in the midst of significant change. A metaphor surrounding the life cycles of a large oak helped to show this process as one of natural and meaningful change.

- ZweigWhite newsletter, featured in article "Effective Marketing", January 2005
- Worked closely with David Evans and Ken Wightman
- 10,000 copies, 2 color, embossed
- Illustrator, Michael Halbert and Becky Knape